Your FMG and Nitrogen accounts can be integrated, allowing you to use your Lead Generation Questionnaire and the Advisor Marketing Kit across your website, social, and email campaigns.
In this article:
Adding the Lead Generation Questionnaire to your FMG Website
Adding the Lead Generation Questionnaire into the FMG website builder is an incredibly powerful way to take your website traffic and turn them into leads. To start the process, log in to Nitrogen and navigate to Menu > Settings > Lead Generation.
Next, select an existing Lead Generation link or use the + LINK button to create a new link. Once your link is created, click HYPERLINK in the sub-navigation and copy the link.
Once you've got your Nitrogen Lead Generation Questionnaire link, you'll need to log in to your FMG website builder and navigate to the Nitrogen (formerly Riskalyze) block for your website. Here you can paste in the Lead Generation Questionnaire link and publish the section on your website. This section is fully customizable and can be adapted to highlight your firm's branding and messaging.
The next time someone fills out the Lead Generation Questionnaire, you'll have their contact information waiting for you inside of Nitrogen as a lead!
Using the FMG Content Library
Once you've got the questionnaire built on your website, you need to start driving traffic to your website! And that is where the FMG content library comes in. If you are a Nitrogen and FMG user, you have access to the Nitrogen library inside of FMG with dozens of prebuilt email campaigns and social media content.
Simply click on the Nitrogen card and you'll have access to dozens of emails and social media templates that can be customized to your heart's content!